Everyday objects such as posters, bus shelters, tables, trees or pavements can now be turned into musical instruments using a microphone that listens for the sounds that are created when you touch these objects. For example, it might listen for clapping, slapping, tapping, knocking, typing, wiping, etc and these are then translated into musical notes and tones.
From June 2012 Virgin Media will provide free WiFi access to all commuters within ticket halls, escalators and platforms across 80 London Underground stations, with the service expanding to 150 stations within 18 months. After the Olympics this service will only remain free for Virgin Media customers. This will mean that OOH consumers will have more ways of searching for, and connecting to, online content via Underground OOH advertising then ever before. It will also allow for exciting interactive platforms and opportunities to drive response. With a dwell time of 3 minutes cross track 48-sheets offer a perfect opportunity for Augmented Reality experiences; 6-sheets can be NFC enabled and escalator panels can drive immediate branded search.
A poster that changes tune when you throw something at it.
In South Korea audio-sensitive scent emitters have been installed on buses so that when the sonic logo for Dunkin’ Donuts is heard on the radio or in public, the smell of coffee is sprayed into the bus. It may be possible to extend this idea and create voice-activated installations that listen for particular words e.g. thirsty, coffee, lunch, or tea.
Via: PSFK
To launch the FCell, Mercedes Benz’ Hydrogen cell fuel engine, they created an ‘Invisible Car’. By connecting a camera on one side which transmitted images to the opposite side which was covered in LEDs they were able to make the car blend in with the environment.
This technique was actually invented about 10 years ago by projecting onto objects but until now has never been applied within a marketing campaign.
Via: Mashable
A 3D projection mapping specialist has developed an interactive building display that allows audiences to have a live conversation with a digital character who has lifelike mannerisms due to the use of motion capture technology to mimic humans.
Via: inAVate
We’ve seen buildings, vehicles, custom cut-outs, mannequins’ and globes being used as 3D mapping projection surfaces and this latest version projects onto real people.
According to Deloitte there will be 200m NFC enabled phones by the end of 2012.
A new piece of research from Posterscope and Clear Channel reveals the applications, content and environments that consumers claim to be most valuable and relevant for NFC enabled poster interactions.
It also looks at brand and advertiser product categories for which NFC-OOH experiences would be most appealing and current levels of consumer awareness and understanding.
Click image twice to enlarge
On March 10th Posterscope and Mutual Mobile hosted ‘NFC: No Freakin’ Chance?’ debate at SXSW interactive 2012, prior to this we produced the following video which demonstrates how NFC phones will change your encounters with OOH.
A Tokyo department store has developed a new visual merchandising concept using a lifelike android mannequin that has shoppers stopping in their tracks. The female mannequin has over 60 facial expressions, and is connected to a Microsoft Kinect system which enables her to react and move in response to people in front of the display.
Via: Japan Trends
Foursquare has updated its Android app to include support for tap-and-go check-ins and P2P sharing (by tapping phones together) using NFC.
Via: Gigaom
At the IAA Future of Media seminar Posterscope presented the six defining themes for Out-of-Home communications.
To view the presentation click here and then click ‘download’ to enable the written commentary
Google is rumoured to be launching eyeglasses that will project information, entertainment and advertisements onto the lenses. The glasses will use the same Android software that powers Android smartphones and tablets, and will be equipped with GPS and motion sensors and contain a camera and audio inputs and outputs. Location information will be a major feature.
Via: NYtimes
Isobar and O2 have teamed up to launch ‘Isobar Create London’ – a unique event offering developers from around the UK the opportunity to create their own NFC apps and win a kick-starter development fund plus marketing support to help launch their idea to market. Posterscope and Clear Channel are the OOH sponsors for the event.
For more information click here
Groupon are appearing on 30 touchscreen kiosks throughout Chicago that people use to share photos and receive local information. The deals are geo-targeted and can also be shared via email or Facebook using the Groupon application.
Via: suntimes
Samsung’s Smart Window is a screen that allows the conversion of an ‘ordinary’ shop window into a transparent interactive, touchscreen display.
Via: Mobile Nations
Tobii showed off its latest prototype at ‘CES Unveiled’ this year, an eye tracking technology that allows a user to control on-screen games, page scrolling and other interfaces purely based on the movement of your eyes.
Via: Wired
Moneto is a device that transforms an i-phone or regular Android smartphone into an NFC enabled phone using a combination of a Micro-SD card and an electronic sticker inside the handset. It uses MasterCard’s PayPass system for mobile payments. It is unclear whether this will also allow other NFC actions such as touching the phone against an NFC enabled poster to connect to mobile content.
Via:engadget
ScreenReach and PayPal have developed a mobile application that allows users to manipulate digital store window displays and then purchase selected products via their phone. Having downloaded the app the shopper enters a code displayed on the window to activate that particular location and can then browse items on the window screen using their handset as a controller.
Via: sixteen-nine.net and TheNextWeb
For anyone heading to the enormous South by Southwest film, music and interactive festival in Austin, Texas please come along to Posterscope’s session with Mutual Mobile. We are hosting an audience debate on the viability and future of mobile Near Field Communications. Full details are below.
