Nokia, JC Decaux and Posterscope UK are running a collaborative project to trial Nokia’s Point & Find technology.
Viewing any of the poster sites in Colchester, South East England through the camera of a compatible Nokia phone will automatically offer the user on-screen hyperlinks to content specifically related to the poster in question, ranging from video clips to competitions. This is achieved through a combination of image-recognition and GPS technology.
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The worlds first outdoor campaign using 3D, glasses free (autostereoscopic) screens has recently hit the streets of London advertising the film Percy Jackson, The Lightning Thief. Five of ClearChannel’s bus shelter 6 sheets have been customised to incorporate 3D plasma screens and vinyl wraps
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One of the future extensions of 3D screen technology is the inclusion of similar screens into mobile phones. Developments have taken a step forward with 3M announcing the creation of a film that sits inside the screen allowing it to show either 2D or 3D images and animation without the need for glasses. The film can be integrated into screens that are as large as 9 inches and could be on the market in the next year or two.
More details at Cnet (3D mobiles )
Almost a year ago we revealed plans in the UK to integrate augmented reality screens into bus shelters and after significant testing in various outdoor situations JC Decaux are now able to offer this as a product in certain countries. The advantage of applying AR out-of-home is the significant reduction in effort required by consumers compared to in-home applications which require the downloading of software, connection of webcams and often the printing of materials. When adding layers of virtual content onto real world video scenes or vice versa, the creative approach, surrounding environment and OOH consumer behaviour must all be considered in parallel with collaborative mentality from all stakeholders.
The video isn’t as good as it could be but we particularly like this idea which uses gesture sensitive OOH displays in a new way. The dog on the screen reacts nicely or aggressively depending on whether you approach it slowly or with big, fast actions.
Intel demonstrated their Infoscape HD product at the Consumer Electronics Show in Las Vegas. The unit consists of a giant touch screen cube, which is nothing revolutionary but the content element is particularly interesting. On-screen are over 500 content windows each of which features a live stream from the internet. Users can select the windows they want to enlarge and can view many of these enlarged content streams at the same time. Essentially this is down to some impressive computing power and the project could be an indicator of the kind of super-rich content functionality that OOH displays may have in the future.
More details at engadget
A pavement slab is being marketed that turns the kinetic energy from footsteps into electricity. The intention is for City developers to use this to power street lights or other public utilities. However advertisers could integrate this into experiential activity, public space installations, or poster sites, possibly containing a real-time display showing the amount of electricity generated or money saved.
The concept has already been tested outside a Tokyo rail station
Photo courtesy ASCI
Physical objects interact with a digital animation in this shop window in Japan
More details at Cream