The worlds first outdoor campaign using 3D, glasses free (autostereoscopic) screens has recently hit the streets of London advertising the film Percy Jackson, The Lightning Thief. Five of ClearChannel’s bus shelter 6 sheets have been customised to incorporate 3D plasma screens and vinyl wraps
One of the future extensions of 3D screen technology is the inclusion of similar screens into mobile phones. Developments have taken a step forward with 3M announcing the creation of a film that sits inside the screen allowing it to show either 2D or 3D images and animation without the need for glasses. The film can be integrated into screens that are as large as 9 inches and could be on the market in the next year or two.