In the Orange telecoms store in Milton Keynes, UK, visitors are being invited to record footage of themselves performing their portion of a Mexican wave. This can then be uploaded to a videowall screen along with 63 other people to create a full wave. Infrared sensors along the base of the screen detect motion and when a person walks past, the Mexican Wave is triggered and follows the person’s movement past the screen.
When the wave is not on display, consumer created photographs of the town are shown at the time of day that they were taken to create a ‘picture clock’. Poke were the creative agency responsible.