Nokia, JC Decaux and Posterscope UK are running a collaborative project to trial Nokia’s Point & Find technology.
Viewing any of the poster sites in Colchester, South East England through the camera of a compatible Nokia phone will automatically offer the user on-screen hyperlinks to content specifically related to the poster in question, ranging from video clips to competitions. This is achieved through a combination of image-recognition and GPS technology.
Pingback: Nokia Point and Find – the results ! « dontbelievethehype