Details of our trial of Nokia’s Point & Find app have been covered previously in ‘don’t believe the hype’ (click here for original story) and we are now able to reveal the results:
Of all the people in the test city with a compatible handset, 3% downloaded the app.
The average number of app users interacting with any given ad campaign was 23%.
Video clips were consistently popular regardless of advertiser product category.
Facebook links were the second most popular, closely followed by competitions