The Pirata Boat Race is a game whereby players uses their i-phones as the controllers. Historically gameplay via mobile is achieved using IVR (Integrated Voice Response) where the player dials into a number and a touch-tone mechanism allows them to use the keypad into control an OOH screen. To play the boat race however, users download an app, snap an on-screen QR code using their camera phone which logs them in and then multiple players can compete by ‘rowing’ their phones to power the boats. There are a huge range of OOH screen locations, both large & small that could allow such gameplay.
To play yourself visit piratalondon.com/boatrace