A giant screen above the Forever 21 store in Times Square, New York is showing a creative execution that takes live elements from the surrounding street scene. A girl appears on the screen & amp; turns to take a photo of the crowd below. She shakes a Polaroid which then contains the photo that she appears to have taken. Crowds were captivated by this relatively simple technology and stared at the screen for up to 20 minutes!
More details at Digital Signage Insights http://www.youtube.com/watch?v=iBtPnUKn1fU