Live streaming of data, images and even video to and from digital OOH screens is becoming increasingly popular but this campaign for Nike in Argentina adds an interesting twist. Consumers are invited to blow onto the microphone of their computer (or onto a point of sale display computer in a Nike store). This blowing action then moves a shoe that is floating on jets of air in Argentinean store.
Giving consumers the opportunity to take part in something with minimal effort when OOH as an alternative to the online option is a good way of extending the appeal of this kind of activity.
Via scaryideas.com and adsoftheworld.com