Google have commenced a marketing test for their Google Goggles mobile app that lets users take photos of objects and get related search results in return. Five brands have ‘enabled’ their magazine ads, posters or product labels – Buick, Disney, Diageo, T-Mobile and Delta Air Lines.
This is much the same as our project with Nokia and JC Decaux for the ‘Point & Find’ app. Full results from the Nokia test are available here.
Click here for the full Google article in the New York Times.