Posterscope have undertaken a trial of NFC technology on London poster sites that allows those with a Nokia C7 or Google Nexus S to touch their phones against a poster to immediately trigger a mobile video and facebook ‘like’ button.
Monster Media have added touch screen or augmented reality interaction capabilities to vending machines that can be placed in public places allowing consumers to receive a physical reward or sample for their attention. Another option is that users have to dial in to a particular number using their mobile to control the vending process.
Students from the University of Texas have constructed a projection that moves around based on where you are looking. An eye-tracking camera is fixed to a motorised mini projector and this approach could potentially be used to create new types of interactive advertising. A standard static projector could produce the background creative in the normal way but with the motorised projector overlaying a second, much smaller element such as an avatar, icon, product shot, character etc which the user could move with their eyes.
There have been several attempts over the years at using augmented reality and mirrors to allow retail customers to try on virtual clothes. This installation from TopShop in Moscow is of much better quality than many previous applications and the gesture based interface also makes any lack of realism seem much more acceptable.
Pepsi have developed a vending machine that lets users give their friends a beverage gift by entering the recipient’s name, mobile phone number and a personalized text message or video. The gift is delivered with a system code and instructions to redeem it at any similar machine.
This functionality could be added to a touch screen OOH ad campaign to motivate consumer advocacy and sharing.