Gomus, a Brazilian music branding company, has created a retail experience whereby RFID tags embedded into clothes trigger particular types of music to play when the customer enters the fitting room to try them on.
Via:psfk
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All posts for the month July, 2011
Architects MAPT have placed an interactive bench in Copenhagen which changes colour and pattern as you pass it, plus has three different games:
– A gesture based painting application. When the bench is left alone it displays the ‘paintings’ which have been made. These ‘paintings’ will also be displayed on the bench’s own Facebook profile
– A running game whereby the on-bench animation is linked to the speed with which you run past.
– A sequence involving light particles which are slowly attracted to the person sitting on the bench
Via: The Lounge Group
‘Omnishapes’ are unusual hexagonal shaped screens which can be tiled together to create all manner of different shaped digital OOH displays.
To view video click here
Via: inAVate
Posterscope’s second NFC enabled poster trial is now underway in New York and Los Angeles. Bus shelter posters promoting VH1’s Basketball Wives allow people with NFC enabled mobile phones such as the Nokia C7 smartphone to simply touch their phone against the poster site to play a mobile video or go immediately to the Basketball Wives Facebook page. Nokia, JCDecaux, CBS, Cemusa and Proxama were also partners on the project.
dontbelievethehype 