Posterscope’s second NFC enabled poster trial is now underway in New York and Los Angeles. Bus shelter posters promoting VH1’s Basketball Wives allow people with NFC enabled mobile phones such as the Nokia C7 smartphone to simply touch their phone against the poster site to play a mobile video or go immediately to the Basketball Wives Facebook page. Nokia, JCDecaux, CBS, Cemusa and Proxama were also partners on the project.
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