This fascinating project involved Google partnering with Coca-Cola and Art Director Harvey Gabor, to re-imagine his iconic 70’s “Hilltop” commercial for today’s digital age. The ‘I’d like to buy the world a Coke’ was turned into a reality using Google’s display advertising platform and specially-developed vending machines. In the spirit of the original work, users, via a website or mobile site, could record a message and send it with a Coca-Cola to someone on the other side of the world where it is dispensed from a vending machine along with the message. The lucky recipient can then respond with a text or video message completing the connection. The experiment was used to push the boundaries of how creative idea and technology can work hand-in-hand, and is proof that great ideas really do come first.