In one of our 2002 newsletters we featured the world’s first dynamic mechanical advertising wall – the Hyposurface. Over the years this has been refined and Seoul-based collective Jonpasang have now unveiled the Hyper-Matrix, a movie theatre where the walls themselves come to life. Three faces of a Korean theatre were covered with thousands of motorized cubes, all of which pulse into glorious, larger than life patterns.
A bar in central Budapest was rigged with RFID readers, antennas and wires which triggered some fantastic surprises whenever a bottle of Strongbow Gold was opened. The cider ‘StartCap’ is a RFID bottle-top that interacts with a “reader” to trigger something, whether to check you in on Foursquare, turn on the juke box or even fire a cannon.
Japanese game director Keita Takahashi, conceived the ‘3D Pacman room’ – an immersive, playable projection of the retro video game that fills an entire room. The work was shown at New York’s Museum of Art and Design as part of the babycastles summit 2012, where participants were able to engage with the classic munching monsters in an interactive way, blurring the lines between digital and physical play.
The Popinator is a fully automated , voice-activated popcorn throwing machine that can pinpoint whereabouts a voice originates from, before shooting a piece of popcorn at it for the user to catch. This type of technology could be applied to OOH sites but be careful what you throw!
We first featured the concept of projection mapping onto mannequins back in October 2010 . Pearl Media have recently teamed up with rapper Lil’ Wayne using this technology to debut his new clothing line in Las Vegas.
To spread the word about the Little Sun solar-powered lamp, artist and creator Eliasson created a sunlight installation at the Tate Modern which allows the public to use the lamp to make their own digital compositions. Software then digitally captures each piece of graffiti, and incorporates it into an online spinning globe which participants can access on the internet.
Nissan used flat screens and Microsoft’s Kinect for Windows technology to allow its customers to explore the new 2013 Pathfinder before it hit showrooms in the US. Customers could explore the virtual vehicle using motion and natural human gestures.
Spotify, JCDecaux and Brothers and Sisters have launched a ‘Mood of the Nation’ campaign on Transvision screens in 15 train stations across Britain. The campaign will reveal the real-time music-listening habits of Spotify’s millions of listener reflecting the national mood and regional variations to become the ‘emotional barometer’ of Britain.
‘StreetPong’ is a playful urban interaction concept from Germany. The traffic lights game, attached to both sides of a crossing, not only shows how long the traffic lights will remain on green or red but also, as you wait to cross, allows you to play a game of ‘skateboard ping pong’ with a stranger on the other side of the road.