adidas NEO ‘window shopping’

adidas NEO has taken window shopping to a new level with an interactive digital window concept that connects to a smartphone, making it possible to shop at the store after hours without an app or scanning a QR code.  By typing in the special URL shoppers can connect to the window via their smartphone and take control of a virtual shopping bag. Any product dropped into the window’s shopping bag instantly appears on their mobile ready to save, purchase or share with friends.