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adidas NEO ‘window shopping’

Posted by hyperspacemedia on December 19, 2012
Posted in: December 2012.

adidas NEO has taken window shopping to a new level with an interactive digital window concept that connects to a smartphone, making it possible to shop at the store after hours without an app or scanning a QR code.  By typing in the special URL shoppers can connect to the window via their smartphone and take control of a virtual shopping bag. Any product dropped into the window’s shopping bag instantly appears on their mobile ready to save, purchase or share with friends.

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