To spread the word about BMW’s iTour, a “Window into the Near Future” was erected in New York City that transformed live traffic into futuristic BMW concept cars. Using hi-tech cameras, a projection screen and two projectors as well as car tracking technology to accurately mimic real-time traffic and environmental conditions, the digital façade represents what the streets could look like when the BMW i3 and i8 electric vehicles are in production.
Via: Creativity
dontbelievethehype 