Points – the most advanced directional sign ever

Points is a new way of serving location-based content. It looks like a normal directional sign but displays dynamic content pulled in from a variety of sources ranging from Twitter and Foursquare to RSS news feeds.

Antarctica Beer turns beer into train tickets

AlmapBBDO came up with a novel way of discouraging drink driving during the Rio carnival this year – by turning beer cans into tube tickets. Created for Antarctica beer, the event’s main sponsor, the agency developed ‘The Beer Turnstile’, a specially adapted turnstile for the city’s underground system, which through optical reading, recognised an empty beer can as a viable ticket, giving punters free access to public transport.

Via: Creative Review

Water graffiti wall lights up when sprayed with liquid

Digital artist Antonin Fourneau and tap maker Grohe celebrated their collaboration at an event held at in Grohe’s NY showroom. There, visitors were able to create artwork on Forneau’s water graffiti wall – a surface made of thousands of LED’s which were illuminated on contact with water. Fourneau provided foam brushes, spray cans and sponges, but even finger painting with water worked.

Via: psfk

Pepsi vending machine uses Facebook likes as digital currency

Pepsi wanted to create a new way of sampling. An easy way to engage with consumers and know who is liking and drinking the product at the same time. That’s why they, together with TBWA Belgium, created the Pepsi ‘Like Machine’ a vending machine dispensing free Pepsi in exchange for a ‘like’ on Facebook via a smartphone or the built-in touchscreen.

Via: psfk