To showcase the road handling capabilities of the A4, Audi built this socially enabled, interactive installation to let people experience a mini version of the car. Passersby in Toronto had the chance to race one of 3 miniature Audis around a custom built racing track using an iPad to control the car. The iPad app was paired with an in-car camera which gave the driver the perspective from the driver’s seat, a first for this kind of installation.
Via: Digital Buzz